Brimma's Blog

Welcome to our Blog, where we share our latest updates and insights.

🧠 The Illusion of AI “Thinking” (and Why It Matters)

Just how smart is your AI, really? A groundbreaking Apple study reveals that even the most advanced language models crumble under complex reasoning—refusing to think when the pressure’s on. For mortgage executives banking on AI transformation, the findings are a wake-up call: now is the time for a sharper, smarter AI adoption strategy that plays to AI’s strengths and keeps humans in charge where it counts.

Read More

What the Internet Teaches Us About the Future of AI

AI is entering the workforce with the same disruptive force—and growing pains—that the Internet brought in the 1990s. Just as businesses had to evolve past email and intranets to fully harness digital transformation, today they must embed AI into workflows, training, and decision-making to remain competitive. The real question isn’t whether AI will be adopted—it’s which companies will empower their people to use it best.

Read More

Why Boring-Old-Data Still Wins the AI Arms Race

AI may dominate headlines, but it’s data—the reliable, structured, often-overlooked kind—that truly drives innovation. In this timely piece, Brimma explores how recent moves by giants like Palantir and Snowflake reaffirm an old truth: the smartest AI in the world is only as good as the data beneath it.

Read More

Gen AI Might Be Quietly Killing Your Team’s Motivation

Generative AI has become the secret weapon of modern mortgage operations—writing disclosures, summarizing borrower documents, and streamlining underwriting like never before. But as the bots get smarter and the work gets faster, a new question is emerging: What’s happening to the humans behind the process?

Read More